Ludovico and Federica P. Luche are the (mostly) happy couple who serve as the parents of their three kids: Junior, an amnesiac policeman who serves as their 12-year-old son, Bibi, their black sheep daughter who is the smartest of the bunch, and Ludoviquito, an heir who had switched places with their youngest. Together with their maid Exelsa, they live in Ciudad P. Luche, a town where emotions are heightened, the impossible is everyday, and plush fabric covers almost everything.