A satire of the film world, a film crew tries at all costs to make an advertisement for an emerging beverage brand, "Dlize". Between a lack of talent and professionalism, a director who doesn't know what he's doing, a star actor who has succumbed to alcohol and a bad lifestyle, and an entire crew on the verge of despair, Hélder, the assistant director, and his production assistants Maurício and Emanuel, try to keep the ship on course and manage to film the advertisement.