The documentary revisits the memories of the street cinemas that once existed in Itajubá, in southern Minas Gerais, tracing a journey from the golden era of grand theaters to the 21st century. Through personal accounts, it unveils how these spaces shaped local life and culture, culminating in Cineclub Itajubá, a project led by Ricardo Neves that stands as a symbol of local resistance in cinematic art, especially the projection of films on celluloid.