Birthplace of Alpine winter tourism and numerous winter sports, and the most fashionable meeting place in the Alps: St. Moritz. Over a hundred years ago, the hype surrounding the small mountain village in the middle of a magnificent mountain backdrop began with wealthy English people spending the winter here and changing the town forever. Grand hotels were built, and the village of 5000 souls quickly became a hotspot for the rich and famous. Since then, the motto in St. Moritz has been: there is nothing that does not exist here.